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Karmine Corp and T1 lead different sides of Worlds’ social conversation

league-of-legends — file photo, 2018-11-03
Richard Ye
league-of-legends. Archive photograph; not taken at the reported event.Richard Ye · Wikimedia CommonsCC BY 2.0Displayed in a cropped frame.

The story

Karmine Corp led total engagement in an Esports Charts study of Worlds team accounts, while T1 achieved the strongest average response per post.

The study covers October 23–31, when forty tracked accounts published 1,115 posts and generated 5.14 million engagements. Karmine recorded 1.81 million engagements compared with T1’s 958,000.

Posting volume changes the comparison

Karmine published 171 times against T1’s fifty. T1 consequently led per-post engagement, averaging 19,165 compared with Karmine’s 10,591.

The totals include content beyond Worlds on the selected accounts. When the analysis was restricted to League-related material, T1 moved ahead. The distinction matters: total interaction, efficiency per post and interest in a particular game measure different aspects of an organisation’s audience.

Source: Esports Charts
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